SMART Business Tools
Each of my SMART tools were developed to meet a real business need — from validating a new idea, identifying the best strategy, building a compelling brand, creating content, creating community around your brand, and more. They’re simple, guided, and ready to use — no training required.
The SMART Business Suite gives you 10 tools each designed to meet a real business need. They’re simple, guided, and ready to use — no training required.
Not sure what to do? Strategy Coach helps you cut through the noise, clarify your goals, and turn ideas into clear, actionable strategies you can actually implement.
Need clarity around your brand identity? The Brand Builder walks you through the process of creating a compelling brand identity that will resonate with your customers.
Not sure what to say on your website? The Landing Page Lab crafts high-converting landing page content and website copy that captures attention to turn browsers into buyers.
Not sure of the right audience for your product? The Audience Mapper analyzes your product or service to identify its ideal customer audience, build personas, find where they gather online, and deliver a roadmap to build your business.
Struggle describing your products & services? The Product Story Coach writes high-converting, story-driven product descriptions for any type of product, service, experience, or digital offer to deliver copy that’s ready to publish.
Not sure your idea is good? The Idea Analyst Tool analyzes and validates your business idea and helps you decide whether it’s worth pursuing before you spend a dime.
Need to build a community around your brand? Community Coach creates a plan to launch and build an online community leveraging best practices from high-performing communities.
Stuck on what to post? No worries! Social Spark creates a 30-day social media content plan based on your business. Each day you’ll get the format, theme, hook, caption, call-to-action (CTA), and hashtags.
Not sure how to talk about your products? The Etsify Product Story tool tells the story of your products in a way that your buyers can clearly understand their value. This tool understands the best practices for creating winning product descriptions on Shopify and Etsy.
Need to post on multiple channels? Meet Content Catalyst – your content repurposing assistant. Take one blog, video, or podcast and transform it into 10+ ready-to-post pieces for LinkedIn, Instagram, X, YouTube & more — all perfectly matched to your brand voice.
Not sure what’s next? Trend Scout is an intelligent trend analysis assistant designed to deliver customized, forward-looking insights for your product or industry. It helps brands, entrepreneurs, and strategists spot what’s next before it hits the mainstream.